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Project
Vancouver General Contractors
Category
Re-branding & Marketing
Vancouver General Contractors (VGC) is a well-established construction company based in Vancouver, Canada. With over 12 years of experience, VGC has been providing high-quality construction and renovation services to clients across the region. The rebranding project for Vancouver General Contractors is an exciting opportunity to revitalize the company’s brand identity and market presence. By developing a modern, sophisticated, and consistent brand image, VGC can better reflect its values, aspirations, and expertise, and attract and retain more customers in the highly competitive construction industry.
Industry
Construction, Architectural Design
Services
Custom homes and Renovation
Changing the World
Since 2011
Target Audience: VGC’s target audience is broad, spanning ages 28-60+. It appeals particularly to families seeking comprehensive solutions for home building or renovation in the British Columbia, Canada lower mainland area.
Competition: VGC faces tough competition in Vancouver’s construction sector, mainly from local firms offering diverse services. VGC focuses on quality, strong client relationships, process enhancement, and a customer-centric approach.
Design Problem: VGC suffers from limited brand visibility, struggles to gain and retain customers, and doesn’t effectively convey core values of quality, professionalism, and innovation.
Design Solution: VGC underwent rebranding, emphasizing family values, emotional intelligence, and client support. The new modern brand incorporates engaging colors and graphics, extending beyond typical construction aesthetics. The goal is a wider online presence and deeper emotional connection with clients, underlining the motto “Renovating Homes, Building Relationships.”
Marketing Statistics 2020-2022:
With the new online presence and campaigns, marketing has witnessed a tremendous growth in those years. Online platforms with rebranding have opened up new avenues for businesses to reach a wider audience and build their brand. Social media, search engine optimization, and targeted advertising have become the go-to tools for marketers to drive traffic, generate leads, and increase conversions. As technology continues to evolve, the opportunities for businesses to leverage online marketing are only set to grow.
