Project
Stuti Vitiligo Centre
Category
Branding, Marketing, Advertising
Stuti Vitiligo Centre in Ahmedabad is a specialized skin clinic committed to providing advanced treatments that help individuals regain their confidence. I worked with the clinic to create a complete brand presence that would resonate both on the street and online. My role included branding, social media marketing, brand strategy, marketing strategy, advertising, and campaign direction. The goal was to build a consistent, trust-driven identity that reflected compassion and expertise while engaging the local audience.
Problem
Although the clinic offered high-quality treatments, its presence was limited and lacked a clear, professional identity. Potential patients were often unaware of the clinic’s services, while common myths and social stigma around vitiligo created barriers to people seeking help. Without strong branding and marketing, the clinic struggled to establish credibility and connect emotionally with its audience.
Solution
I designed a cohesive branding system anchored in warm, natural tones that conveyed trust and care. For the exterior presence, I created two impactful storefront banner designs: one with the bold statement “Treat Your Vitiligo” and another with the softer message “Rediscover Your Radiance.” Both visuals balanced professionalism with empathy, positioning the clinic as approachable and reliable.
On the digital front, I developed a social media marketing strategy centered around awareness campaigns. A myth-versus-fact series was crafted to educate audiences, break down misconceptions, and encourage treatment. The messaging was empathetic yet clear, ensuring it resonated with local Gujarati communities while also appealing to broader online audiences.
Through a combination of branding, strategy, marketing, and advertising, Stuti Vitiligo Centre now has a stronger visual identity, a consistent digital voice, and an improved ability to connect with people. The project proved that thoughtful design and storytelling can not only elevate a brand but also create meaningful change by reducing stigma and inspiring confidence.
