Project
Soozi Beauty
Category
Branding, Packaging, social Media
Soozi is a vibrant lip balm brand crafted with fresh fruits, designed to appeal to young females who love to vibe with colors and embrace new trends. More than just lip care, Soozi reflects an attitude playful, bold, and stylish. The brand identity merges the carefree, colorful energy of Gen Z with a refined touch of adult sophistication, making it both trendy and trustworthy.
Problem
The challenge was to develop a brand presence that felt trendy and colorful without losing credibility in the clean beauty market. Soozi needed packaging and visuals that would stand out to a young, style-driven audience while still reflecting the quality of its natural ingredients.
Solution
I crafted a design system that showcases bold fruit inspiration, trendy palettes, and modern typography. The look symbolizes an infinite bond with users fun, vibrant, and instantly recognizable. The packaging and social media presence together create a fresh identity that resonates with Gen Z while keeping a refined edge that appeals to adult consumers too.
